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At the beginning of a new year, before the convening of 2023 "Two Sessions", the FinnCham Beijing is delighted to present this full-day online training on Government relations topic. We hope it will provide effective reference for Government Affair professionals to formulate work planning and internal reporting plans and help in internal communication at the new year by explaining various government planning methods/ cases, as well as practical experiences in specific program cooperation.


新年伊始,在2023年"两会"召开之前, 中国芬兰商会希望通过组织此次培训,讲解企业内部的各种政府事务规划方法、以及具体项目配合的实际案例经验,为专业人士在年初制定工作计划和内部汇报方案、做好内部沟通,提供行之有效的工作参考。


This is a Joint Chamber event and this online full-day training will be conducted in CHINESE.



政府事务工作常常被比喻成"搭建政府与企业沟通合作的彩虹桥"。事实上,对跨国企业的政府事务部门而言,与中国政府机构的"外部沟通"只占日常工作的一半,而企业"内部沟通"的这一半,是决定外部工作成效的基础保障和核心动力,一样重要、一样有难度!因此,企业高层管理者和各个业务部门负责人的充分理解配合,对促进政府事务工作的顺利开展、充分发挥政府事务的工作价值,具有非常重要的战略意义。


本课程以企业政府沟通的实际需求为背景,从介绍政府事务工作对企业的价值入手,总结分析企业内部相关的各种工作结构,以及不同情况下协调、配合业务工作的沟通方法,并在此基础上,分析与企业高层领导的跨文化沟通情景、阐述如何把握战略发展机遇。


内容上力求理论与实践相结合,旨在帮助政府事务从业者和相关企业管理者、业务负责人以更精准、高效、系统化的内部沟通,促进相互之间的理解与配合,来进一步畅通跨国企业与中国政府机构就业务需求展开良好的沟通与合作。


课程大纲

1. 政府事务对业务工作的意义/价值

a) 从中国经济发展的角度看政府事务

b) 五个常见的错误认知

2. 政府事务工作的自身架构

3. 沟通与协调机制

a) 制定工作重点,共同实现工作目标

  • 日常沟通体系
  • 了解重点情况
  • 年度工作计划

b) 利益诉求的协调处理

c) 重点问题研讨会

d) 危机事件的协调处理

4. 跨文化向上沟通

a) 跨国公司内部沟通

b) 中西方文化的比较与沟通


受众群体

跨国公司管理人士:希望通过学习政府事务的工作架构和内部沟通机制,系统性提高对政府事务工作的管理技能,进而为企业的业务发展打造一个更加良好的政府沟通内部工作体系。


政府事务专职人士:希望不断加强本职工作技能,全面提升与企业内部各个部门和高层领导的沟通与协调能力,通过积极的内部合作,高效地实现政府事务工作需求、实现企业的业务需求。

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其他商务人士:从事公关、传播、企业社会责任、法务、工厂运营管理等工作,需要与政府事务部门沟通业务情况和需求,甚至直接负责就政府相关事宜与企业高层沟通,希望通过系统性学习,来做好相关的配合、合作与汇报工作。


Event Details


Date

February 15, 2023 (Full Day)

2023年2月15日(全天培训)


Time

09:30 - 12:00; 13:30 - 16:30 (Beijing Time)

Break 12-13:30


Speaker

Brent Yuan, Partner and Senior Director, Yuan Associates

袁元,远海鹰咨询合伙人、高级总监


Language

In Chinese, 中文讲解


Price

RMB 1880 for Member /会员价

RMB 2380 for Non-member/非会员价


Online Venue

Online meeting link will be received automatically after registration.

线会议链接将在注册后自动接收。


Cancellation Policy

If you cannot attend an event for which you have registered, please cancel your registration no later than 7 business days prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for the event costs.


Coordination and Cooperation between Government Affairs and Business


The work of government affairs (GA) is often compared to "building a rainbow bridge of communication and cooperation between the government and enterprises". In fact, for the GA departments of multi-national companies (MNCs), the "external communication" with Chinese government agencies only accounts for half of their daily work, while the other half of GA work, the "internal communication" within the company, is the basic guarantee and core power to determine the effectiveness of external work, which is equally important and difficult!


Therefore, the full understanding and cooperation of the company's senior managements and the heads of various business departments is of great strategic significance for promoting the smooth development of GA and giving full play to the value of GA function.


This course takes the actual needs of MNCs' government communication as the background, starts with introducing the value of GA to the MNCs, summarizes and analyzes various GA work structures of MNCs, as well as communication methods for coordinating and cooperating with business work under different circumstances, and on this basis, analyzes the cross-cultural communication scenarios with senior leaders of the MNCs, and describes how to grasp strategic development opportunities.


In terms of content, it strives to combine theory with practice, aiming to help GA practitioners, relevant executives, and business leaders to promote mutual understanding and cooperation with more accurate, efficient, and systematic internal communication, so as to further facilitate good communication and cooperation between MNCs and Chinese government agencies on business needs.

Course Outline


1. The Significance/ Value of GA to Business Work

a) Viewing GA from the Perspective of China's Economic Development

b) Five Lessons: Why Failed in Government Engagement

2. General Structure of GA Function in MNCs

3. Recommended Communication and Coordination Mechanism

a) Identify Working Priorities and Achieve the Work Objectives Together

  • Regular Communication System
  • Facts Finding
  • Annual Action Plan

b) Cooperation of Advocacy Program

c) Workshop of Key Topics

d) Coordination System of Crisis/ Issue Management

4. Cross-cultural Upward Communication

a) Internal Communication of MNCs

b) Comparison and Communication between Chinese and Western Cultures


Who Should Attend?


Executives of Multi-national Companies: Those who hope to systematically improve their management skills on government affairs by understanding the working structure and internal communication mechanism of government affairs, so as to create a better internal working system for government communication to facilitate the business development of enterprises.


GA Professionals: Those who hope to continuously strengthen the working skills, comprehensively improve the communication and coordination ability with senior leaders and all departments within the enterprise, and effectively realize the work needs of government affairs through active internal cooperation, so as to realize the business needs of the enterprise.


Business People: Those who work in the PR/ Communications/ CSR/ Legal/ Plant Operation and Management, etc. with the need/ responsibility to communicate with the government affairs department about the business situation and demand, and even directly responsible for communicating with the senior management of the enterprise on government related matters, and hope to do a good job in relevant work coordination, cooperation and reporting through systematic learning.


远海鹰咨询简介


远海鹰咨询是一家业内领先的政府事务咨询公司。远海鹰咨询成立于2004年2月,自公司成立以来一直在快速成长。我们致力于为客户提供专业的战略咨询和政府事务服务以促进跨国公司、本土企业和中国各级政府机构之间的沟通与双赢合作。我们为客户与中国政府机构的沟通与合作提供战略咨询。我们的服务基于我们对中国政治、经济和社会环境的深刻洞察以及经过实践检验的专业方法与技巧。我们专注于政府事务咨询,并致力于为客户提供一套量身定制的整合服务。

在过去十多年中,我们为超过一百家客户提供了咨询服务,我们的客户主要是来自北美、欧洲和南美的跨国公司、行业协会及政府与非政府组织。客户分布在农业、食品、饮料、传统制造业、能源行业以及服务行业,如IT、通信、电子商务、博彩游戏以及旅游等。我们大多数的客户都是该行业的全球领先企业。建立与中国政府机构的长期合作关系并在中国市场持续发展是我们每一位客户的目标。专业的政府事务服务是保证他们在中国市场取胜的必要条件。

公司一直视人才为企业成功的关键,我们相信每一位团队成员都能贡献其独特价值。我们团队中的专业顾问来自五湖四海,拥有不同的背景,如:前中国及美国政府官员;国有企业、跨国公司、海外留学人员;以及来自北美的外籍员工。我们多元化、经验丰富的专业团队擅长了解客户以及他们的需求和文化。能够同时从东方和西方的角度观察世界是我们服务客户的特有优势。


YUAN ASSOCIATES INTRODUCTION


Yuan Associates is a premier government relations firm. We are dedicated to facilitating communications and improving cooperation between multinational companies and the Chinese government at all levels. Our government relations work includes:

  • Strategy Development
  • Government Relations
  • Policy Research and Monitoring
  • Advocacy
  • Corporate Reputation Management
  • Sounding Board and Ongoing Consultancy
  • Local Capacity Building through Training
  • Issue/Crisis Management
  • M&A and Greenfield Investment Support
  • Trade Issue Consultancy

Our clients are North American and European multinational corporations, industry associations, and governments. Alongside our clients we have done considerable work in several industries, including agriculture, food and beverage, traditional manufacturing, energy and service industries such as IT, communications, e-commerce, gaming, tourism and others. Our clients seek long term relationships with the Chinese government at all levels and business growth in China, where winning strategies demand skillful and refined expertise.


Yuan Associates was founded in February 2004, and we have enjoyed strong growth since. The firm's strength is derived from its people. This diverse team of twenty professionals includes former government officials, former state-owned enterprise executives, Chinese overseas returnees, and colleagues from the United States of America. Together we have over one hundred years of experience in working with the Chinese government, as well as with Chinese industries. We rely on critical insight and a concentrated set of skills to develop strategies for, and counsel on, engagement with key officials and organizations.

Based in the Chinese capital city of Beijing, Yuan Associates is a company based on global vision blended with local action. Our commitment to global values and skills goes beyond our compliance with both Chinese law and international standards such as those found in the US Foreign Corrupt Practices Act (FCPA). We believe that win-win situations only arise out of mutual understanding, and our team strives to create understanding amongst ourselves, our clients, and the governments we work with.


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