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Government Affairs Training: Government Communication Documents Writing and Application
This course will be conducted in Chinese.
该课程为中文授课。
政府沟通是门艺术，分寸感十分重要！政府沟通文件以小见大，涵盖了政府事务工作体系的方方面面，可以说是长时间系统工作的基础上，集中表现工作成效和价值的汇集点。
政府沟通文件撰写是企业一项重要的、不可或缺的基础性工作，是企业与政府联系的纽带和桥梁。提高政府沟通文件写作水平，对促进企业的政府事务工作具有十分重要的意义。
本系列课程以政策研究理论为背景，从语言习惯、沟通方式、写作技巧等方面，阐述了政府沟通文件撰写的主要类别和特点、基本撰写原则、写作情景分析，并基于众多类型政府沟通文件的典型案例进行分享，内容上力求理论和实践相结合，旨在帮助政府事务从业者和相关业务人员理解并掌握政府沟通文件的写作方法，以求更精准、有效、规范地与政府进行文字沟通。
课程大纲
1. 政府沟通文件撰写的基本原则、写作情景分析、以及政府事务的工作角色
2. 各种政府沟通文件类型及写作指导
1) 拜会函
2) 会见感谢函
3) 会后工作沟通函
4) 具体问题/危机事件沟通函（情况说明）
5) 商务事宜沟通函（商务方案、业务收购、协议等投资情况和运营问题）
6) 申请函
7) 投诉函
8) 其他感谢函（问题解决感谢函、企业复工感谢函、受邀参加重要活动的感谢函等）
9) 活动邀请函（以及官员参加活动后的感谢函）
10) 访问邀请函
11) 签证邀请函
12) 节日问候函
13) 官员升迁恭贺函
14) 企业高管职位调动给政府的告知函
15) 政策建言材料
16) "征求意见稿"回复意见
17) 部长信箱
18) 宏观规划建言
19) 白皮书
20) 公司领导参加政府组织的论坛活动讲话
课程安排
2023年4月11日 下午1:30-5:30
2023年4月18日 下午1:30-5:30
受众群体
- 跨国公司管理人士：希望通过学习撰写政府沟通文件，系统性提高自身政府事务沟通技能，进而为企业的业务发展营造一个更加有利的政府沟通环境。
- 政府事务专职人士：希望不断加强本职工作技能，全面提升不同类型政府沟通文件撰写的能力，以及与政府利益相关方的沟通协调能力。
- 其他商务人士：从事公关、传播、企业社会责任、法务、工厂运营管理等工作，需要与政府部门沟通企业诉求，希望通过系统性学习撰写政府沟通文件，做好相关工作。
课程讲师：
袁元 — 远海鹰咨询合伙人、高级总监
票务信息：
会员公司：人民币2880
非会员公司：人民币3880
Government communication is an art, and the sense of propriety is very important! Government communication documents, which cover all aspects of the work system of government affairs (GA), can be said to be the convergence point to show the effectiveness and value of GA work based on long-term systematic work.
Government communication document writing is an important and indispensable basic work for enterprises, and it is the link and bridge between enterprises and the government.
Based on policy research theory and various types of cases/ templates, this course expounds the main categories and characteristics, basic writing principles and writing scenario analysis of government communication documents from the aspects of language habits, communication methods, and writing skills. It aims to help GA practitioners and relevant business personnel conduct written communication with the government stakeholders in a more accurate, effective, and standardized manner.
Course Outline
1. Basic Principles and Scenarios Analysis of Writing Government Communication Documents, and the Role of Government Affairs
2. Various Types of Government Communication Documents and Writing Guidance
1) Meeting Request Letter
2) Meeting Thank-you Letter
3) Post-meeting work communication letter
4) Communication Letter on Specific Issues/ Crisis (Situation/ Problem Statement)
5) Communication Letter on Business Matters (business plan, M&A, agreement, and other investment and operation situation)
6) Application Letter
7) Complaint Letter
8) Other Thank-you Letters (problem-solving thank-you letter, business-resumption thank-you letter, thank-you letter for being invited to important event, etc.)
9) Invitation letter to participate the event (and thank-you letter to official after participating in the event)
10) Invitation letter to visit the facility
11) Invitation letter for visa application
12) Holiday Greetings Letter
13) Congratulation letter for the promotion of official
14) Notification letter to the government for the transfer of senior executive
15) Policy Advocacy Material
16) Reply to the "Draft for Comments"
17) Minister's Mailbox
18) Advocacy Material for Macro Planning
19) Position Paper
20) Speech of senior executive for the forum organized by the key government stakeholder
Course Arrangements
1:30-5:30 PM, Apr. 11, 2023
1:30-5:30 PM, Apr. 18, 2023
Who Should Attend?
Executives of Multi-national Companies: Those who hope to systematically improve the communication skills in government affairs by learning to write government communication documents, so as to create a more favorable government communication environment for the development of business in China.
GA Professionals: Those who hope to continuously strengthen the working skills, comprehensively improve the ability to write documents for different types of governments communication and the ability to communicate and coordinate with government stakeholders.
Business People: Those who work in the PR/ Communications/ CSR/ Legal/ Plant Operation and Management, etc. with the responsibility to communicate corporate requests with the government, and hope to do a good job in relevant work by systematically learning to write government communication documents.
Speaker:
Brent Yuan — Partner and Senior Director of Yuan Associates
Tickets:
Member Company: RMB 2,880
Non-member Company: RMB 3,880
Speakers
袁元先生于2010年1月加入远海鹰咨询，2017年1月成为公司合伙人。作为高级总监，袁元先生主要负责为客户提供政府事务服务，他拥有为跨国公司进行政府关系、企业公关和危机管理的丰富经验。
在加入远海鹰咨询之前，袁元先生拥有十年的公共关系和市场沟通领域工作经验。他曾是《中国工程机械》杂志的知名记者，采访过40余位国际企业巨头，之后供职于宝马、安利等跨国公司，担任公关主管。
加入远海鹰咨询之后，袁元先生服务过的客户涵盖制造业、化工、农业、消费品、服务业、医药、电子信息等行业，包括老城堡集团、国际纸业、美泰、汉高、美国国际棉花协会、芬欧汇川、康明斯、动视暴雪、保时捷、益赛瑞普和贸宜等。袁元先生也同时负责政府事务培训、新业务拓展、合作伙伴沟通等工作，并从2016年7月开始，在中国美国商会和中国欧盟商会等平台上，进行政府事务系列课程的培训，获得了广泛的认可。
袁元先生拥有北京第二外国语学院经济英语学士学位。
Brent Yuan joined Yuan Associates in January 2010 and become a partner in January 2017.
As the Senior Director for Yuan Associates, Mr. Yuan is responsible for client services in across multiple sectors like manufacturing, chemical, agriculture, consumer goods, services, pharmaceuticals, and IT, etc. Mr. Yuan focuses his energy on helping international clients to promote corporate reputation and address operational challenges, specializing in government relations and external communications. Since July 2016, Mr. Yuan has been the firm’s key trainer for the Government Affairs Training Program of the American Chamber of Commerce and the European Union Chamber of Commerce in Beijing, which has received massive positive recognition after years of operation.
Mr. Yuan has valuable experience working with multinational companies, concentrating in public relations, branding, crisis management, and media relations from ten years of professional experience in relevant fields at both media outlets and multinational enterprises. Before joining Yuan Associates, Mr. Yuan worked as a public communication supervisor to several multinational enterprises, including BMW and Amway. Prior to working in the public relations sector, Mr. Yuan started his career as a reporter for China Construction Machinery magazine, during which time he interviewed over 40 presidents of multinational companies.
Mr. Yuan holds a bachelor’s degree in English from Beijing International Studies University.
远海鹰咨询简介
远海鹰咨询是一家业内领先的政府事务咨询公司。远海鹰咨询成立于2004年2月，自公司成立以来一直在快速成长。我们致力于为客户提供专业的战略咨询和政府事务服务以促进跨国公司、本土企业和中国各级政府机构之间的沟通与双赢合作。我们为客户与中国政府机构的沟通与合作提供战略咨询。我们的服务基于我们对中国政治、经济和社会环境的深刻洞察以及经过实践检验的专业方法与技巧。我们专注于政府事务咨询，并致力于为客户提供一套量身定制的整合服务。
在过去十多年中，我们为超过一百家客户提供了咨询服务，我们的客户主要是来自北美、欧洲和南美的跨国公司、行业协会及政府与非政府组织。客户分布在农业、食品、饮料、传统制造业、能源行业以及服务行业，如IT、通信、电子商务、博彩游戏以及旅游等。我们大多数的客户都是该行业的全球领先企业。建立与中国政府机构的长期合作关系并在中国市场持续发展是我们每一位客户的目标。专业的政府事务服务是保证他们在中国市场取胜的必要条件。
公司一直视人才为企业成功的关键，我们相信每一位团队成员都能贡献其独特价值。我们团队中的专业顾问来自五湖四海，拥有不同的背景，如：前中国及美国政府官员；国有企业、跨国公司、海外留学人员；以及来自北美的外籍员工。我们多元化、经验丰富的专业团队擅长了解客户以及他们的需求和文化。能够同时从东方和西方的角度观察世界是我们服务客户的特有优势。
