Over the past years, IP rules and laws in China have drastically changed as IP has played an increasingly important role in business. When internationalising to China, IP should be a key consideration for European SMEs as it guarantees their competitiveness.
During the training, the Helpdesk IP Business Advisor will introduce the IP landscape in China, and the main IP concerns SMEs face in China. In addition, different case studies will be presented to illustrate the most common IP issues that European SMEs may face in China. The training will include a quiz before and after the training. At the end of the training, there will be a Q&A session where participants can pose questions to the speaker.
About China IP SME Helpdesk
The China IP SME Helpdesk supports European Union (EU) Small and Medium-sized Enterprises (SMEs) to both protect and enforce their Intellectual Property Rights (IPR) in or relating to Mainland China, Hong Kong, Macao and Taiwan through the provision of free information and services. These take the form of jargon-free, first-line, confidential advice on intellectual property and related issues, plus training, materials and online resources. China IP SME Helpdesk organises IP training seminars and workshops all over China and Europe. It also provides online webinars on various IP-related topics and organizes one-on-one consultation sessions to help SMEs better understand IP, and how it relates to their products and to doing business in / with China.
The China IP SME Helpdesk project is funded by the European Union and builds on the achievements of a pilot project carried out in 2008-10. As of February 2025, Phase VIII commenced expanding China IP SME Helpdesk's services to the SMEs from countries participating in the Single Market Programme.
Presentation outline
1. IP landscape in China
- Overview of China's IP system
- The importance of IP protection
- Main principles and IP types
- Brief comparison of IP systems in EU and China
- Recent legal developments (patents, trademarks)
2. Remedies for IP infringements in China: enforcement options
- The importance of evidence collection in China
- Comparison of different remedies
3. For SMEs: Main IP concerns and common mistakes
- Main IP concerns SMEs face in China
- Common mistakes SMEs make when entering the China market
4. Case studies
5. Takeaway messages
Date:
11, April 2025, Friday
Time:
15:00 - 16:30 (Beijing Time) TBC
Agenda:
15:00 - 15:05 Opening Remarks
15:05 - 15:15 China IP SME Helpdesk project introduction
15:15 - 16:05 Understanding IP in China: Overview of IP landscape by China
16:05 - 16:25 Q&A
16:25 - 16:30 Closing Remarks
Meeting Link:
You will receive automatically the meeting link before the event.
Price:
Free of Charge for Members
If any questions, please contact amanda.du@finnchamchina.org
Agenda
3
00PM
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3
05PM
3
05PM
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3
15PM
4
05PM
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4
25PM
4
25PM
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4
30PM
Speakers
Lisa Lu
China IP SME Helpdesk
Lisa Lu is the IP Business Advisor at China IP SME Helpdesk in Beijing, where she advises European SMEs on intellectual property rights matters. She holds a double master’s degree in law from the China University of Political Science and Law and University of Hamburg. Before joining the China IP SME Helpdesk at the European Chamber, Lisa worked as a trademark attorney for the Ferrante Intellectual Property and Chang Tsi & Partners. She mainly focused on the fields of trademark prosecution, trademark enforcement, copyright protection and unfair competition. During her time working in both law firms, she dealt with a variety of clients including but not limited to automotive performance, media, entertainment, new energy, apparel, architecture design, data management, e-commerce, household products, HVAC, and fire & security. Her clients included a range of globally leading companies and small and medium-sized enterprises (SMEs). Lisa is fluent in Chinese and English.
Sponsors and Partners
Organizer
China EU SME Helpdesk
The China IP SME Helpdesk supports small and medium sized enterprises in the European Union (EU) and the other countries of the Single Market Programme (SMP)* to both protect and enforce their Intellectual Property Rights (IPR) in or relating to Mainland China, Hong Kong, Macao and Taiwan through the provision of free information and services. These take the form of jargon-free, first-line, confidential advice on intellectual property and related issues, plus training, materials and online resources.
