This is a past event. Registration is closed. View other FinnCham Beijing events.
The efforts to contain pandemic has drastically changed the business environment in China. As the strict covid control measures have taken a toll on most businesses, this time is a crucial period for every business to review B2B market trends and alter marketing strategies to ensure they fit the changing market conditions.
Companies are reshuffling existing B2B marketing priorities to succeed in the rapidly changing Chinese market. To get insight into Finnish businesses' B2B marketing amid the pandemic, FinnChams in Shanghai and Beijing are delighted to organize the first ever Online Roundtable Discussion on B2B Marketing. The participants will have a chance to exchange thoughts and experiences, and learn from the others.
We start the event with Mr. Sean Yan, Head of Marketing, Konecranes, who presents his insights and B2B marketing solutions for this changing period of time. Afterwards, we run the roundtable discussion where all attendees are expected to share their perspectives and lessons learned on B2B marketing amid the pandemic. The event will be hosted by Ms. Grace Zhou, Managing Director, MPS China.
Please register by June 1st the latest. We only have limited seating available.
Please note that this event is limited to VP/Head of Marketing, Marketing Directors and Directors in the B2B Marketing field.
For any questions please don't hesitate to contact us:
Ulla Nurmenniemi
Executive Director
FinnCham Beijing
ulla@finnchambj.org
wechat: UN13264106340
Agenda
Welcome remarks
Speakers
Grace Zhou
Managing Director of MPS ChinaGrace is the active FinnCham Shanghai Board Member, having an extra responsibility as FinnCham Shanghai's Treasurer. Grace has more than 20 years of Human Resources experience combined with 7 years of in-house HR management experience and almost 15 years of executive search experience.
She studied business administration, and has been working within industrial manufacturing company for many years. She has a good business acumen and in-depth understanding in company organization development.
Grace has been working on middle-high level searches for international clients in various industries, successfully filling positions in finance, supply chain, operations, sales & marketing, and so on.
B2B Marketing at Konecranes
Speakers
Sean Yan
Head of Marketing at KonecranesSean has worked in the field of international heavy industry for 18 years, with extensive experience in various functions incl. project management, business control, sales operation, strategical planning and marketing. The multi-functional experience enriched Sean’s understanding when he later on took a marketing profession which enabled him to look at marketing more from strategical and sales perspective, and practice more on well-balancing of brand promotion and leads generation.
Sean currently is the Head of Marketing for Konecranes Industrial Crane Division in Northeast Asia. After joining Konecranes, Sean has led the digital marketing transformation, and built-up a digital marketing matrix from 0 to 1, covers multiple channels incl. social media, search engine optimization, online to offline, which further strengthens the digital promotion of the brand, and creates a long-term stable digital channel for customer acquisition.
Speakers
Grace Zhou
Managing Director of MPS China
Grace is the active FinnCham Shanghai Board Member, having an extra responsibility as FinnCham Shanghai's Treasurer. Grace has more than 20 years of Human Resources experience combined with 7 years of in-house HR management experience and almost 15 years of executive search experience.
She studied business administration, and has been working within industrial manufacturing company for many years. She has a good business acumen and in-depth understanding in company organization development.
Grace has been working on middle-high level searches for international clients in various industries, successfully filling positions in finance, supply chain, operations, sales & marketing, and so on.
Sean Yan
Head of Marketing at Konecranes
Sean has worked in the field of international heavy industry for 18 years, with extensive experience in various functions incl. project management, business control, sales operation, strategical planning and marketing. The multi-functional experience enriched Sean’s understanding when he later on took a marketing profession which enabled him to look at marketing more from strategical and sales perspective, and practice more on well-balancing of brand promotion and leads generation.
Sean currently is the Head of Marketing for Konecranes Industrial Crane Division in Northeast Asia. After joining Konecranes, Sean has led the digital marketing transformation, and built-up a digital marketing matrix from 0 to 1, covers multiple channels incl. social media, search engine optimization, online to offline, which further strengthens the digital promotion of the brand, and creates a long-term stable digital channel for customer acquisition.
