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Many companies nowadays are facing the challenge of stepping out of their comfort zone in order to stand out for business growth, and the past 3 COVID years have only accelerated such growth pressure. Meanwhile, under the impact of the digital wave, including but not limited to social channels, marketing automation and the very recent AI technologies, the marketing difficulties of B2B enterprises have become increasingly prominent.


Based on our previous survey of Nordic Companies Marketing in China 2023, more than 60% of Nordic companies in China identify B2B as their primary target market, with another 31.68% targeting both B2B and B2C. And the most common marketing challenges the respondents face is the lack of resources such as budget, manpower, new skills and training opportunities.

根据北欧在华商会此前联合发布的《Nordic Companies Marketing in China 2023》调查,超过 60% 在中国的北欧企业将 B2B 作为其主要目标,另有 31.68% 的企业同时覆盖B2B 和 B2C 的市场路径。受访者面临的最常见营销挑战是缺乏各类资源,如营销预算、人力、新技能和培训机会等。

Together with the FinnCham, the Swedish Chamber of Commerce in China, and the Danish Chamber of Commerce in China, we invite you to attend this tailor-made workshop and training event for marketing, sales and management professionals in Shanghai. This is a co-creating and light consulting workshop, where you will receive hands-on insights from experts, re-thinking your company strategy and daily work in lively discussions and gain new ideas and methods for long-term development. Please check out more information below for further program outlines and daily breakdowns.


Program Outline and Key Topics/课程大纲和关键要点:

DAY 1 (Oct 18): Effective Strategy from Live Business to Real Business

Main Speaker: Siye Zhu

Be the master or be mastered?

- How do we manage the best of evolving marketing models and tools?

- As a marketer, how do we make the most from models, tools, and channels instead of being trapped?

How does Agile Marketing lead to effective business delivery?

- Two common traps for B2B marketing: a. Lost b. Blindly Aggressive

- What shall be the smart KPI for marketing to drive business growth?

- Essence of Agile Marketing

Hands-on from Strategy to Tactics with Agile Marketing

- Break into business with the viewpoint of outsider in and insider out

- Smart segmentation

- Reflection of offerings

- Engagement of key stakeholders

- Tips and Traps from strategy to tactics




- 层出不穷的营销模式和工具,你是掌握了还是被掌握了?

- 敏捷营销是如何实现有效的业务表现提升?

B2B营销常见的2种失效状态:a. 闲散的漫游 b.盲目的激进



- 实操探索 - 敏捷营销的战略与执行






DAY 2 (Oct 27) Four Pillar Blocks of B2B Marketing Tactics

Speakers: Siye Zhu, Rixin Jiang, Bobo Xie, Kun Hsu

Content Production

- Pain points with most of the marketers

- Content strategy and development

- The effective perspective to track and adjust

- Address the challenge of resource, capability and capacity

Social Media

- Social media landscape, tools and analysis for B2B businesses

- How to deliver the best quality performance on these channels

- Add-on features to utilize for account organic growth

- AIGC trends and recommendations


- Does the company website still matter, and in what way does it bring results

- Practical tips on SEO/SEM operations

Marketing Automation

- Decoding of marketing automation logic for industrial B2B businesses

- Increasing revenue through marketing-led digital transformation

- Case sharing: How to Influence Customers and Win an Order? Applications in Nordic Enterprises and Case Studies

- Analysis of survey results and special gifts

第二天(10月27日) B2B营销策略和实践的四大基石


- 内容生产





- 社交媒体




- 搜索引擎营销/优化 SEO/SEM




- 营销自动化

工业 B2B 企业营销自动化逻辑解码



Kindly notice: This course will be only opening with more than 10 people joining (we reserve the right to cancel the event should sign-up be insufficient)

温馨提示:本次课程需要在有10人以上的报名者参与时才会开课 (我们保留课程因为报名人数不足而取消的权利)


Day 1: October 18th (Wednesday), 2023

Day 2: October 27th (Friday) , 2023

(Participants can choose either only 1 day or 2 full days when doing the registration)

2023年10月18日 星期三

2023年10月27日 星期五



09:00-12:00 and 13:30-16:30 (Beijing time), with a light lunch break in between

09:00-12:00, 13:30-16:30 (北京时间)


Training Language/培训语言:



1-DAY Program/1天培训(either day/任意一天):

Member 会员价: 1500 RMB

Non-member 非会员价: 3000 RMB

2-DAY Full Program/ 2个整天培训

Member 会员价:2800 RMB

Non-member 非会员价: 5600RMB



MFG, 32F, No.300, Middle Huaihai Road, K11, Huangpu District, Shanghai

Cancellation Policy

If you cannot attend an event for which you have registered, please cancel your registration no later than seven business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for the event costs.


Sponsors and Partners


FinnCham Beijing Premium Members and Strategic Partners


  • FINNCHAM MEMBER 1-DAY PROGRAM ON 2023-10-18/ 会员票 (1天培训,2023年10月18日)

    RMB 1,500

    Member Price

    Whole day offline session

    Buy Ticket
  • FINNCHAM NON-MEMBER 1-DAY PROGRAM ON 2023-10-18/ 非会员票 (1天培训,2023年10月18日)

    RMB 3,000

    Public Price

    Whole day offline session

    Buy Ticket
  • FINNCHAM MEMBER 1-DAY PROGRAM ON 2023-10-27/ 会员票 (1天培训,2023年10月27日)

    RMB 1,500

    Member Price

    Whole day offline session

    Buy Ticket
  • FINNCHAM NON-MEMBER 1-DAY PROGRAM ON 2023-10-27/ 非会员票 (1天培训,2023年10月27日)

    RMB 3,000

    Public Price

    Whole day offline session

    Buy Ticket
  • FINNCHAM MEMBER 2-DAY FULL PROGRAM ON 2023-10-18 AND 27/ 会员票 (2天完整培训,2023年10月18和27日)

    RMB 2,800

    Member Price

    Buy Ticket
  • FINNCHAM NON-MEMBER 2-DAY FULL PROGRAM ON 2023-10-18 AND 27/ 非会员票 (2天完整培训,2023年10月18和27日)

    RMB 5,600

    Public Price

    Buy Ticket