FinnCham together with EUCCC and other Chambers is delighted to present this online training on Government Affairs together with Yuan Associates. Please note that this training will be conducted in Chinese. This training includes two sessions both on the 15th and 16th afternoon.

本课程为中文授课，包含两个部分，分别在15号和16号下午上课。

Under the rapidly changing global political and economic environment, the development of multinational enterprises in China presents both opportunities and challenges, requiring rapid internal decision-making and response. However, due to the multitude of high-level affairs, limited understanding of local policies status, and susceptibility to international media influence, there may be deviations in understanding, which greatly challenges the "upward reporting" capacity of government affairs departments.

In this context, the Chamber specially invites Brent Yuan, Partner of Yuan Associates, to bring a new "upward reporting" themed government affairs training. This training will be conducted in the form of a "storytelling session" to share how to effectively conduct internal high-level communication and government affairs management.

全球政经环境快速变化下，跨国企业在华发展既有机遇，更有挑战，需要内部快速决策应对。但因高层事务繁多，对本地政策了解有限，且易受国际媒体影响，理解易有偏差，这极大考验政府事务部门的 "向上汇报"。

此背景下，商会特别邀请远海鹰咨询合伙人袁元为大家带来全新 "向上汇报" 主题政府事务培训，本次培训将以 "故事会" 的形式展开，分享如何有效进行内部高层沟通和政府事务管理。

Course Features:

Adopting the form of a "story-telling session", covering nearly 40 practical cases from different industries and perspectives, sharing strategies and communication skills for high-level reporting.

课程特色：

采用 "故事会" 形式，通过近40个实际案例，覆盖不同行业和角度，分享高层汇报的策略与沟通技巧。

This course is intended to enhance the following skillsets:

• Internal Upward Management: Accurately introduce government affairs analysis and facilitate the high-level decision-making in enterprises.

• Topic Analysis and Research: Systematically sort out complex issues and provide precise analysis for high-level concerns.

• Communication and Reporting Skills: Clearly express the macro environment and policy situation, improve the logic line and efficiency of communication.

课程目标：

• 内部向上管理：精准介绍政府事务分析，引导企业高层决策。

• 议题分析研究：系统梳理复杂问题，提供高层关注点的精准分析。

• 沟通汇报技巧：清晰表达宏观环境与政策情况，提升沟通条理及效率。

Who Should Attend?

• Government affairs specialists, managers, directors, etc. who want to improve their skills in the upwards reporting.

• Multinational enterprise management personnel in China, who are responsible for government affairs and other related work and need to report to the headquarters.

参加人员：

• 期望提升向上汇报工作技能的政府事务专员、经理、总监等。

• 跨国企业中国区管理人员，负责政府事务等工作，需要向总部汇报。

Course Outline:

"Part One"

1. "Starting from the End" and Cultural Differences

2. Overall analysis and decomposition of macro environment

1) Introduction of Key Trends

2) Reporting Support from Different Perspectives

3) Research and Analysis of "Hopper-shaped"

4) Provide a Perspective of Observation and Analysis, Not Related to "Failure"

3. Basic Elements of Reporting (Part 1)

"Part Two"

4. Specific Methodology

5) Data Reference

6) Structural Diagram/ Framework Map

7) Timeline

8) Benchmark, etc.

5. Different reporting scenarios

9) Before the Government Meeting

10) After the Government Meeting

11) Workshop

12) Crisis Management

6. Basic Elements of Reporting (Part 2)

培训大纲：

"第一部分"

1. "以终为始"与文化差异

2. 宏观环境的整体分析与分解

1) 介绍重点趋势

2) 不同侧面的汇报支撑

3) "漏斗型"研究分析

4) 提供观察分析的角度，无关乎"失败"

3. 汇报的基本要素（上）

"第二部分"

4. 具体方法论

5) 数字引用

6) 结构图

7) 时间表

8) 重点对比等

5. 不同的汇报场景

9) 政府会见前

10) 政府会见后

11) 研讨会

12) 危机管理

6. 汇报的基本要素（下）

Remarks:

• Due to the close connection between the first and second parts of the course, separate registration is not accepted.

• The materials that can be shared after training will only be retained on the experience summary page, and specific cases involving enterprises will be deleted. If there are format frameworks available for reference, they will be deleted and retained as appropriate.

备注：

• 因该课程的第一部分与第二部分紧密相连，故不接受单独报名。

• 培训后可分享的材料只保留经验总结页，涉及企业的具体案例将全部删除，如有可供参考的格式框架，将视情况删减保留。

Training Speaker:

Brent Yuan - Partner and Senior Director of Yuan Associates

课程讲师：

袁元 — 远海鹰咨询合伙人、高级总监

Course Arrangement:

January 15, 2025 (Wednesday) 13:00-16:00 p.m. "Part One"

• 13:00-13:10 Online Check-in
• 13:10-14:50 Theme Sharing
• 14:50-15:00 Halftime Break
• 15:00-16:00 Theme Sharing

January 16, 2025 (Thursday) 13:00-16:00 p.m. "Part Two"

• 13:00-13:10 Online Check-in
• 13:10-14:50 Theme Sharing
• 14:50-15:00 Halftime Break
• 15:00-16:00 Theme Sharing

课程安排：

2025年1月15日（周三）下午13:00-16:00"第一部分"

· 13:00-13:10 线上签到

· 13:10-14:50 主题分享

· 14:50-15:00 中场休息

· 15:00-16:00 主题分享

2025年1月16日（周四）下午13:00-16:00"第二部分"

• 13:00-13:10 线上签到
• 13:10-14:50 主题分享
• 14:50-15:00 中场休息
• 15:00-16:00 主题分享

Tickets:

Member Company: RMB 2,580

Non-member Company: RMB 3,080

票务信息：

会员：人民币2580元

非会员：人民币3080元

Venue

The meeting link will be automatically delivered after the registration

线上培训地点

会议链接将于注册后自动发送

About YUAN ASSOCIATES PROFILE

Yuan Associates is a premier government relations firm. We are dedicated to facilitating communications and improving cooperation between multinational companies and the Chinese government at all levels. Our government relations work includes:

• Strategy Development
• Government Relations
• Policy Research and Monitoring
• Advocacy
• Corporate Reputation Management
• Sounding Board and Ongoing Consultancy
• Local Capacity Building through Training
• Issue/Crisis Management
• M&A and Greenfield Investment Support
• Trade Issue Consultancy

Our clients are North American and European multinational corporations, industry associations, and governments. Alongside our clients we have done considerable work in several industries, including agriculture, food and beverage, traditional manufacturing, energy and service industries such as IT, communications, e-commerce, gaming, tourism and others. Our clients seek long term relationships with the Chinese government at all levels and business growth in China, where winning strategies demand skillful and refined expertise.

Yuan Associates was founded in February 2004, and we have enjoyed strong growth since. The firm's strength is derived from its people. This diverse team of twenty professionals includes former government officials, former state-owned enterprise executives, Chinese overseas returnees, and colleagues from the United States of America. Together we have over one hundred years of experience in working with the Chinese government, as well as with Chinese industries. We rely on critical insight and a concentrated set of skills to develop strategies for, and counsel on, engagement with key officials and organizations.

Based in the Chinese capital city of Beijing, Yuan Associates is a company based on global vision blended with local action. Our commitment to global values and skills goes beyond our compliance with both Chinese law and international standards such as those found in the US Foreign Corrupt Practices Act (FCPA). We believe that win-win situations only arise out of mutual understanding, and our team strives to create understanding amongst ourselves, our clients, and the governments we work with.

远海鹰咨询简介

远海鹰咨询是一家业内领先的政府事务咨询公司。远海鹰咨询成立于2004年2月，自公司成立以来一直在快速成长。我们致力于为客户提供专业的战略咨询和政府事务服务以促进跨国公司、本土企业和中国各级政府机构之间的沟通与双赢合作。我们为客户与中国政府机构的沟通与合作提供战略咨询。我们的服务基于我们对中国政治、经济和社会环境的深刻洞察以及经过实践检验的专业方法与技巧。我们专注于政府事务咨询，并致力于为客户提供一套量身定制的整合服务。

在过去十多年中，我们为超过一百家客户提供了咨询服务，我们的客户主要是来自北美、欧洲和南美的跨国公司、行业协会及政府与非政府组织。客户分布在农业、食品、饮料、传统制造业、能源行业以及服务行业，如IT、通信、电子商务、博彩游戏以及旅游等。我们大多数的客户都是该行业的全球领先企业。建立与中国政府机构的长期合作关系并在中国市场持续发展是我们每一位客户的目标。专业的政府事务服务是保证他们在中国市场取胜的必要条件。

公司一直视人才为企业成功的关键，我们相信每一位团队成员都能贡献其独特价值。我们团队中的专业顾问来自五湖四海，拥有不同的背景，如：前中国及美国政府官员；国有企业、跨国公司、海外留学人员；以及来自北美的外籍员工。我们多元化、经验丰富的专业团队擅长了解客户以及他们的需求和文化。能够同时从东方和西方的角度观察世界是我们服务客户的特有优势。

Fapiao will be sent to you after the event.

发票将于活动结束后发出。

If there's any question, please contact amanda.du@finnchamchina.org .

如有任何问题，请邮件联系： amanda.du@finnchamchina.org 。